Image Fidelity

At Image Fidelity, we provide a professional TV calibration service for OLED, LED and plasma televisions throughout many parts of the UK.

If you have invested in a new TV, bear in mind that the final link in the chain between content producer and viewer is the adherence to global imaging standards.
The importance of this fundamental step is frequently misunderstood or dismissed as superfluous by retailers and manufacturers alike in their combined efforts to sell a display. Yet without proper alignment, faithfulness to the original production and director’s intent is lost.

Why Calibrate?

Have you ever noticed how all the television pictures in popular electrical retailers (e.g. Currys and John Lewis) seem to vary substantially in colour and quality, even though they are displaying the same channel? They are normally designed by their manufacturers to render an attractive image under retail lighting conditions and to stand out from the competition. How do you know which, if any, are accurate?

Certain Blu-ray Disc titles are readily available such as, Digital Video Essentials HD Basics and Spears & Munsil HD Benchmark, which contain test patterns and real-life material frequently used to adjust the standard controls of brightness, contrast, colour and sharpness. Although users who are experienced with these discs may well achieve some improvement, most people find the instructions difficult to follow and often struggle to set the controls correctly. Ultimately, they are not substitutable for ISF calibration because white balance, gamma controls and colour management systems require accurate instruments to be set properly.

By using a colorimeter, CalMAN 5 software and a 4K pattern generator to perform a comprehensive in-home service, all picture controls will be optimally adjusted. You will experience the image as the director intended, because your display will be calibrated to the same standards that were used in the video creation. Colours will seem more natural and detail will be present that might otherwise have been lost. Most importantly, you will know that your TV is performing at its best for your individual viewing environment.

The Top Five

This list highlights the five televisions that benefit the most from calibration in our experience.
It takes in to consideration the cost of each TV, the calibre of image controls implemented by the manufacturer and the picture quality once the work is complete:

LG 6 / 7 / 8 Series OLED
Sony A1 / AF8 / AF9 OLED
Sony ZD9 /ZF9 LCD LED
Samsung Q9FN QLED
Panasonic EZ952 / EZ1002 / FZ802 OLED

What We Offer

The viewing memories shown below are calibrated for each TV where applicable:

ISF Day
ISF Night
Gaming
HDR10
Dolby Vision

Cost and UK Coverage Area

We charge a flat rate of £275 for all bookings.
Appointments are available throughout the following cities, towns and counties:

Birmingham (West Midlands), Blackpool (Lancashire), Bournemouth (Dorset), Brighton (East Sussex), Bristol, Cardiff, Derby (Derbyshire), Gloucester (Gloucestershire), Ipswich (Suffolk), Leeds (West Yorkshire), Leicester (Leicestershire), Liverpool (Merseyside), London, Luton (Bedfordshire), Maidstone (Kent), Manchester (Greater Manchester), Milton Keynes (Buckinghamshire), Newcastle-upon-Tyne (Tyne and Wear), Northampton (Northamptonshire), Norwich (Norfolk), Nottingham (Nottinghamshire), Oxford (Oxfordshire), Peterborough (Cambridgeshire), Plymouth (Devon), Portsmouth (Hampshire), Reading (Berkshire), Sheffield (South Yorkshire), Southampton, Southend-on-Sea (Essex), St Alban’s (Hertfordshire), Stoke-on-Trent (Staffordshire), Swansea, Swindon (Wiltshire), Telford (Shropshire), Woking (Surrey) and York (North Yorkshire).

Frequently Asked Questions

“How long does your professional TV calibration service take?”
It depends on the TV to be calibrated but normally in the region of two and three hours.

“Will hiring you void my manufacturer’s warranty?”
No. Every major brand allows access to the necessary white balance, gamma and colour management controls from the TV’s user menu.
None of these adjustments will detrimentally affect your guarantee.

“I have copied settings from an online forum so what is the benefit of your service?”
We have seen numerous instances of this scenario. Whilst you may improve your TV picture by copying someone else’s settings, you could equally make it a lot worse.
Often taking this approach puts you in an inferior position to selecting the most accurate picture mode out of the box and leaving it there.
The key point is that without measuring equipment, you will never know for sure.

“I have bought an inexpensive set so ISF calibration is a waste of money, right?”
No, not really. High end TVs are often quite close out of the box once the most accurate viewing mode has been chosen.
The same can’t be said for budget TVs. Cost of the service aside, these sets often benefit massively from calibration.

Contact

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